In related news, I heard back from the insurance brokerage. The news was positive. I am in high spirits right now, and with a little luck I’ll have an apartment by the weekend.
Okay, so family-esque news. Over dinner a few nights ago I was informed by my parents that I’m going to be the executor of their will, and that the one thing they would be specifically assigning to me was my mother’s engagement ring. It was also my grandmother’s engagement ring. And once I meet the right lady (applications always welcome!) it will be her engagement ring. It probably won’t fit too well and it’s missing one of its diamonds so it’s going to be taken into a shop to get done up all nice and perfect and worthy of the lady who wears it.
This is a story about the value of social media presence.
Rewind a few months, I’m back in Toronto, in a club I don’t know the name of despite having been there a few times (it’s next to The Boat). I was there on the recommendation of Twitter, knowing that I’d know people there and that it’d be a good time, and it was. I was in the washroom washing my hands, and beside me was a guy I had seen around “the scene”, if that’s what you’d call it. I introduced myself, and because I was a little drunk and that can bring out my insecurities I mentioned that as much as I loved the community in Toronto, I never really felt like I quite fit in. I didn’t work at a startup or in the arts, I wasn’t in a social-media friendly workplace, hell, my job at the time was to help underage kids get drunk in far off places whilst lying to their parents about the cultural significance of it all.
And Ryan Taylor told me that it didn’t matter, that he was a jeweller and hardly fit the typical description either, but that if you show up and get involved and do cool stuff, that’s what people are going to know you for. He was right, of course, and I got more and moore involved and did some really cool stuff, sang some really good songs, supported some great causes, and so on.
There’s no shortage of jewelery stores but there’s only one where I not only know a guy, but I know enough about the guy to know that he’s good people and can be trusted with remodeling a 60-year old engagement ring (in the first draft of the post, I used “souping up” instead of the word remodeling, but it gave me visions of a ring with rims and a performance exhaust, so I replaced it). And he didn’t do anything revolutionary.
By jumping in and developing a presence for your brand in social media, you can cultivate more trust in yourself and your brand than an advertisement ever could. If you’re consistent, sincere, and human, people will want to work with you. “I know a guy” is great, but “I know a guy, and here’s consistent written proof that he gives a damn” is better. And that’s why I’ll be going to Fair Trade Jewellery Co. after I pop the question.
That and the undisputable fact that the only thing better than engagement sex is engagement sex after a 5-hour road trip to Toronto.